Client: Speciality Beverage manufacturer
Project: Marketing Business Development Database
Type: Long term, medium volume
Relationship: Direct client
Our Role
- Design a relational segmented database capable of managing communication flow for all the clients existing activities.
- Build in flexibility for future expansion
- Clean, upgrade and assign existing data into correct segments
- Implement regular data enhancement programme
- Manage all outbound communications
- Hot-line managementResponse capture from traditional and on-line sources
- High degree of report production
- Monthly reporting package with full analysis by product by activity
Services Used
